Transform Store Operations Into a Competitive Advantage
Metamorphosis Studios helps enterprise retailers reimagine store execution, align CX and ops, and scale change seamlessly — with operator-led strategies built by former retail VPs and executives.
Transform Store Operations Into a Competitive Advantage
Metamorphosis Studios helps retailers reimagine store execution, align customer experience and ops, and scale with operator-led strategies built by former retail VPs and executives.
Big bets stall when execution breaks down
Retailers spend millions on customer experience, digital, and labor transformation only to see initiatives stall when they hit the store floor.
The Metamorphosis Approach
Execution-first transformation, led by experienced operators.

Kellie Larsen
Meet Kellie Larsen, co-founder of Metamorphosis Studios.
"I can’t help myself, whenever I walk into a business, my brain gets to work. I see potential before it’s realized. I see friction where others see routine. I see transformation waiting to happen."

Leslie LaCosta
Meet Leslie LaCosta, co-founder of Metamorphosis Studios.
"My journey from part-time associate to corporate strategic leader wasn't just about climbing the ladder – it was about understanding how every rung works together."
From Vision to Scaled Results
Real transformation stories from enterprise retail leaders
Unified Omnichannel Infrastructure
Built & deployed POS-integrated order management + last-mile delivery.
Results:
20%+ AOV liftOSAT up from 60% → 82%
Sustained double-digit YoY growth
Customer Experience Optimization
Improving the frontend and backend store operations
Results:
Higher conversionImproved NPS
Reduced friction
New Product Rollout Execution
Designed & operationalized new product rollouts across multiple locations
Results:
Alignment across HQ/fieldEasy to follow SOPs
Scalable national execution
Who we've worked with
The Retail Sales Book
Enterprise retailers spend millions on CX, digital, and labor transformation only to see initiatives stall when they hit the store floor.
Training Gaps → Lost Sales
Seasonal staff trained to stop missing balloon delivery upsells.
T-Shaped Employees → Saved Sales
Curbside associate training program turned cookware pickup into consistent higher cart values.
Culture as Sales Lever
Creating a 'Yes First' culture created loyalty and lead to more repeat sales.
Standards Protect Sales
Easy to follow standards and protocols scaled a balloon business unit to $450M.
Signs it's time to bring us in:
New Initiatives aren’t scaling past pilots
Key metrics (foot traffic, NPS) are stagnant.
Board is pushing for ROI on New Bets
Ops teams are saying: “We can't do this.”
Are You Ready for Metamorphosis Studios?
Book a call with us to see how you can use our strategies to improve your bottom line.